OMGPOP Eyes TV Show Based On Hit Game Draw Something (Plus It Nears 1B Ad Impressions Per Day)

OMGPOP, the New York-based gaming company that has made a huge comeback over the last month thanks to its Pictionary-like game Draw Something, is eying a TV show based on the game, according to a source familiar with the matter. The game has surpassed 25 million registered users, with more than 10 million daily active users. If the company made such a move, it would highlight OMGPOP's ambitions beyond games. It's also a sign of changing times as unique brands are starting to emerge on smartphones and then cross over into other mediums. The trend is usually in the reverse direction with game shows like Family Feud coming onto Android and iOS. But now we're seeing developers like Angry Birds-maker Rovio work on a concept for a feature firm and Outfit7, which is known for its talking character apps, work on merchandise like toys and T-shirts . OMGPOP's chief executive Dan Porter couldn't comment on the show. But he did share some new statistics on the games.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yEnwVo9hWpc/

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