This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:
Sad news greeted us this morning with the news coming out of Connecticut. In times like these, words seem so inadequate. All we can say is that our hearts and thoughts go out to all those affected by the tragedy.
Let?s get started with this week?s round-up, shall we?
Beginner SEO and Marketing
Video: How to Verify Google Webmaster Tools With HTML Meta Tag ? One of the first steps you?ll need to take when launching a new site is verifying your site with Google Webmaster Tools, which provides site owners with priceless information and tools. This video will walk you through the process.
War of Words: Myth-Busting Content Marketing ? The idea of content marketing can be a bit scary when you?re just getting started. But are you resisting or afraid of this marketing strategy for the right reasons? TopRank busts some of the myths that keep many websites from reaching their full potential.
Journalism 101 ? What Bloggers Need to Know ? Journalists are trustworthy for a reason: they follow specific steps when reporting or sharing information. Sadly, bloggers often forget or don?t know about these steps and can end up causing a number of issues or damage. Vertical Response did an excellent job going through some of these steps to ensure your blogging is always trustworthy and top notch.
Intermediate SEO, Marketing & Business Tips
Content Marketing: 7 Tips for Content Repurposing ? Repurposing content isn?t a new idea, but doing it well isn?t as easy. This week, MarketingSherpa had some great tips for repurposing content while still keeping it interesting and useful. And while we?re on the topic, how about getting more mileage out of your content by making it mobile friendly? Duct Tape Marketing published a quick guide for accomplishing this in its post entitled How to Make Your Content Mobile Friendly.
How to Customize What You Share on Facebook ? The descriptions that associate your links when they?re posted to Facebook really do matter, and sadly, the social network doesn?t always pull the appropriate one. This post from Flyte Blog does an excellent job of walking us through the process and how to use OpenGraph to solve this issue.
Advanced SEO, Marketing & Business Links
Why Your Pay-Per-Click Campaigns Fail ? A failing PPC campaign can be one of the most frustrating things on the planet. You?ve got money constantly going out, but the returns for it are constantly declining. It can often seem like you?re watching a train wreck. But don?t worry. Vertical Response has a few ideas as to why this is happening and how you can turn things around.
Email Marketing: Factors That Influence Open Rates ? It doesn?t matter how good your email copy is if you can?t get the people on your mailing list to open it. This week, MarketingSherpa shared a list of factors that could be killing your email marketing campaigns and preventing potential readers from clicking.
Content Marketing Trends to Adopt in 2013 ? There are always tons of prediction posts being published during this time of year, but we found this one from Small Business Trends particularly interesting and helpful. We hope it provides you with some ideas that will improve your content marketing strategy in the coming year. If you?re looking to get more out of your 2013 content marketing strategy, you might also want to check out Crafting a Successful Cross-Channel Marketing Strategy.
Great Posts Published This Week Everyone Should Check Out
No More Free Google Apps for Businesses ? New businesses who were considering Google Apps may get a bit of a surprise when they sign up. There is some good news, however. While Google is now charging a small annual per-user fee, businesses will now get a bit more bang for their buck. Small Business Trends has the details.
Top 8 Google AdWords Changes That You Must Know ? There have been a ton of changes at Google AdWords this year. Have you kept up with them all?
Facebook Captures YouTube Traffic ? In a pleasant (unpleasant?) chain of events this week, Facebook has begun to capture YouTube traffic. Is this good news for everyone? Or just businesses with strong profiles on both networks? In other news from the social giant this week, ?Facebook Hit 13 Million Pages Worldwide.
Twitter Makes Search Results More Visual ? Facebook wasn?t the only one making changes this week. Twitter improved its search results by restructuring the way it presents its results. Do you think these changes will make images and videos more important in the coming months? Twitter also created a bit of a ruckus this week when it was discovered that Instagram Photos Are No Longer Visible on Twitter.
Google AdSense Text Ads Get a Makeover ? iNeedHits reported that AdSense text ads are now looking a little different. What do you think of the changes?
Want to Improve Your SEO Rankings?
Source: http://blog.diyseo.com/2012/12/small-business-news-12-16-2012/
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