The New Laugh Track? ABC News' Social Soundtracker App Translates User Sentiment Into Sound

There have been many attempts to integrate social media conversations with live TV, often through a "second screen" experience (basically, a smartphone app). But ABC News just announced something that I haven't seen before ? a mobile and web-based app called the Social Soundtracker. Maya Baratz, ABC News' head of new products, compared the app to the laugh tracks that accompany TV sitcoms, especially older ones. Most of us probably think that laugh tracks are fake and uncool, but Baratz said they addressed a real need ? people like to feel like they're watching TV with other people. That's also why there's so much conversation around TV shows on Facebook and Twitter, and that's what all these second screen/social TV startups have been trying to capture.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XVrI3UbGm6k/

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