Basically an Auto Responder is a type of software or a program that automatically sends replies to emails received by an address already set up for it. In a very busy and highly competitive world of internet marketing, writing emails to each and every client would be very time consuming and quite an arduous task. An auto responder buys time for an internet marketer to focus on more important planning aspects but at the same time maintains quality relationships with customers.
Auto Responder Types
There are 2 major types of auto responders namely the ASP model which is outsourced and the other one is called the ?server-side?. The ASP model is the most popular type where a client pays for a monthly subscription from providers in order to access an online control panel. The control panel offers preset forms and templates that will allow a client to manipulate it and fully customize the response that the auto responder will send to its recipients. The software I use is called Aweber, it makes email marketing as easy as it can be and allows full customization of emails and opt-in forms so you can create the exact look and feel you want for your site.
Below is a video of how Aweber works and they even offer a $1 trial so you get to test out the software without having to buy it.
The server side type is much more complicated and necessitates the right technical skills and knowledge to operate the responder from the client?s own home or office. This is usually for bigger companies where a 10,000 subscriber capacity (from ASP model) won?t be enough.
Auto Responder Plus Electronic Mailing Lists
The basic function of an auto responder is to send replies from received emails. When it (the responder) is incorporated to another program called electronic mailing list, it becomes more complicated yet crafty at the same time.
An electronic mailing list is a list of email addresses from clients or potential clients who visited a certain website (more commonly the sales page of a site) and opted to subscribe for updates, news, free product, etc. from the websites. This is a gold mine for internet marketers because the email addresses listed belong to clients who have a particular inclination or interest with whatever the corresponding website is promoting or selling. This is what internet marketers call ?targeted? audience.
Auto Responder?s Importance to Internet Marketing
Without an auto responder, mailing lists would be rendered useless as it would be unthinkable to send emails one by one to hundreds and thousands of subscribers. The combination of ASP type of auto responders and the electronic mailing lists would definitely set the standard in internet marketing.
In internet marketing there are a lot of strategies to come up with great sales such as on-site and off-site search engine optimizations but building lists combined with the proper usage of an auto responder will definitely be one of, if not, the best strategy there is.
The idea behind building lists is that selling a product to a few customers who already want to buy or at least like the product (as evidenced by subscribing) is more productive than selling to a massive bunch of clients with different needs.
Using auto responders in internet marketing is really an integral tool in having effective promotional strategies and pool in massive profits from it. Not only does it create a one time deal but rather a long term business relationship that builds trust and possibly more sales in the near future.
By Lloyd McIlroy
jason russell norfolk state st patrick s day parade duke invisible children garbage pail kids st bonaventure
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.