There are ways to manage your business? public relations without hiring an agency. It may seem out of your realm but with simple Do-It-Yourself guidelines, you may be surprised at your business? PR capabilities.
Be a Champion of Your Brand
Authentically and confidently be a spokesperson for your business- no one knows your company better than you do. In doing this, remember that you are not necessarily selling, you are promoting your company and brand with simplicity- giving background and mission, gaining credibility through truth.
Know Your Customer
There are many media targets: blogs, magazines, shows, newscasts. Go further- discover the individuals at each outlet who cover your industry. Read articles, follow tweets, watch shows, know interests and beat.
Get Contact Information
To organize a list for company contact purposes, simply check the company websites for phone numbers and e-mails. Don?t be intimidated of social media, it is helpful and easy! Look for direct e-mails on Facebook, check on LinkedIn and Twitter- you can find most all of the information you need through social media.
Determine Media Niche
Have a story to offer that fits the content of publication, tailoring your pitch to specific media outlets and heightening your chances of promoting your brand and story. As you can see, research and awareness are important tools in public relations.
Follow-Up When Necessary
Persistently and patiently maintaining communication with customers is highly important. Find a balance between persistence and annoyance. This is a big factor in public relations and although it may seem like a simplistic tip, initiative with business and care for customer goes a long way. As a part of knowing your customer, how and when are they most easily reached? Applying this knowledge saves on time and improves efficiency.
Take Risks
Ideas are good- brainstorming yields creativity and mastery. Don?t be afraid to combine your business knowledge with unconventional creativity. Excitement is synonymous with creativity- really own your ideas and get a feel for what is received well and push it farther until you have come up with something truly awesome! Passion plus expertise equals credibility, gain momentum and don?t stop.
Get Clients
And keep them! Don?t stop looking for opportunities for more business, promoting through previous and current tasks and clients. I know you have heard ?it?s all about who you know,? and to an extent is accurate but once you know them, how do you keep them? Be consistent and available while continuously building on the relationship and seeking out ways to create permanent partnership. Every client and company is unique; I will re-iterate the importance of knowing them.
Master the Art of Writing
A large percentage of public relations is writing, so grammar, voice, and content is extremely important and determines credibility. Find your best writer and editor; let them take the lead in writing and editing anything that is sent out. Take advantage of your employees? individual strengths and make each person forerunner of that area.
A common theme for each of these tips is relationship. For Do-It-Yourself PR you have to understand that you are at the forefront of dealing with customers and everything you send out and promote is a reflection of your company. Connect with them and create a company personality that everyone internally agrees and complies to. Help each other to create a masterpiece of public relations within your business, communicating digitally, personally, frequently, and truthfully.
Source: http://blog.mysanantonio.com/marioochoa/2012/07/you-don%E2%80%99t-have-to-be-a-pro-to-do-your-own-pr/
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