The future of selling from:- Geoffrey James writes the Sales Source ...

I found this really great article by well-respected industry guru from Sales Source on Inc.comHaving viewed the site Talkselling recommend you look for further interesting articles at WWW.Inc.com1 . The Web will make salespeople MORE important.Conventional wisdom says that the ability of customer to research products and buy them online should make salespeople less important. It turns out that the opposite is the case, and companies are hiring more salespeople than ever.However, customers expect much more of the salespeople who contact and work with them. Customers now expect salespeople to have an expert's view of the customer's business, act as a manager of some crucial part of the customer's business, and be effective at protecting the customer's interests within the vendor organization.2: Sales jobs will become further differentiated and specialized.Conventional wisdom says that the best sales professionals are hard-driving mavericks who can drum up business, develop opportunities, and close deals like crazy. However, according to Chally's research, there is no "one size fits all" salesperson any longer.While some sales jobs may demand the stereotypical "go-getter" behavior, other jobs favor employees with less showy strengths, like strong analytical skills, the ability to empathize with customer problems, or a deep understanding of complex business issues.3. Universities and colleges will offer more courses on selling.Conventional wisdom is that top sales professionals don't need anything other than a high school diploma (if that) in order to sell. However, because selling is becoming more specialized, U.S. firms alone are spend $7.1 billion on sales training every year.Given the demand, colleges are now ramping up dozens of sales-oriented business classes, many of which are producing exceptional graduates who "ramp up" 50% faster than the average candidate, and are 35% less likely to leave their employer.4. Selling will be less of an art and more of a science.Conventional wisdom says that sales is an art (aka "black magic") that's only measured by your financial results at the end of the quarter or fiscal year. However, sales-oriented technologies have now made it possible to use science to increase sales performance.For example, using psychological assessment tests, it's now possible to create an accurate map of a salesperson's individual skills, competencies, motivational drivers, work habits and potential for developing new skills. Such metrics make selling (and forecasting sales) more predictable and therefore more manageable.I could go on, but that's enough to start.If I were to summarize what I've learned from this project, it's that selling is now going through a revolution that's as significant to the business world as the revolution in marketing was in the 1960s and the revolution in computers was in the 1980s.Geoffrey James writes the Sales Source column on Inc.com, the world's most visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World's Top Sales Experts. @Sales_Source

Source: http://www.talkselling.com/2012/11/the-future-of-selling-from-geoffrey-james-writes-the-sales-source-column-on-inccom.html

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