Churn: The Problem Of The New Tech Journalism

A decade ago, the news cycle for a CE product worked like this: a PR person contacted a major title - Laptop, say, or PC Magazine - and offered an exclusive for a cover story. "Hey," they'd say. "Hot new laptop coming out! It's got that new Wi-Fi!" An early version of the laptop would arrive at the title's office and someone would write a detailed review of it because, let's face it, there was little else to do at the office before the Internet was pervasive. Then, two months later the story would go to press and then maybe end up on some nascent Internet CMS hacked together by a designer after hours. The circle of life, then, for a tech product was about half a year. Plenty of time for back and forth, hand-holding, and handsome product shots.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6Uu7ru_AMFE/

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